We love macro and abstract textures—and this shoot was a perfect opportunity to capture just that. The production was lead by Dystnct, with ILLUXION brought on for the product cinematography. Directed by Joanny Causse.

 

We used a bit of the ol’ earth, wind, (water) and fire to juxtapose the raw material from a polished computer build. Most of this was shot on the Zeiss CP.2 50mm Makro and a fisher dolly paired with a lazy susan.