PRODUCTION x PHOTOGRAPHY || When the mission is to showcase a point-of-sale system in action across multiple industries, variety isn’t just valuable—it’s essential. Over the course of seven days, we filmed in eight distinct locations, building a vast, versatile library of images and videos. These assets were designed to power everything from internal materials to customer-facing marketing, ensuring broad usability across the brand’s communication channels. Each day began with two to three hours dedicated to art direction and lighting, carefully crafting the visual tone before the first shot. Meanwhile, talent moved through hair, makeup, and wardrobe, ensuring a polished, professional look. Once cameras rolled, we ran an efficient system—cycling through different actors, product setups, and transaction types, capturing an array of credit card taps, swipes, and insertions. The result? A seamless blend of still and motion content that gives this brand an endless stream of assets, adaptable for any campaign, any audience, any time. Producer • Andrea Pons Director of Photography • Drew Hisey 1st Assistant Director • Pete Souphasith Gaffer • James Winters Grip • Daniel Tran Production Designer • Marie Sullivan Assistant Art Director • Lydia Dallal Hair & Makeup • Lisa Corr Wardrobe Stylist • Blanca Martinez Still Photographer • Truong Nguyen DIT • Dylan Panke Production Assistant • Kristina Capulong Production Assistant • Sarah Nicholson Production Assistant • Vinh Nguyen

Motion Control

Creative, Production, Motion Control, Post

Production, Motion Control, Post

Production

Creative, Production, Motion Control, Post-Production