ILLUXION: Illusions of Light.
Video production is a blend of art and technicality. To capture light on a 2D image sensor in such a way that it the resulting image looks and feels 3D. Essentially, it’s an illusion.
Then why the X?
'Lux' is Latin for 'light' and light is at the center of our work.
We use light to sculpt the contours of products, illuminate actors, and create environments that help tell a story.
X is also a force-multiplier. A product that is greater than the sum of its parts. We believer that when you bring teams of talented, creative people together you can't help but create something inspiring.
Pro Tip: It’s pronounced “il-luck-shun” and rhymes with “production”.
Drew is our creative lead and director, with over a decade of experience working as a director, DP, and editor. His love of high-end cinematography has pushed him toward camera robotics and virtual production.
Drew first picked up editing in high school to make highlight reels for his football team. From there he learned to use a camera when he discovered that teachers would accept videos projects in lieu of writing essays. He earned his BFA in Digital Filmmaking from the Art Institute of Seattle and went on to co-found Dystnct in 2011, where he worked until 2019 when he left to co-found ILLUXION.
Pete is our lead robot operator and motion control expert. He also works as a camera op and 1st AC.
Pete first realized his passion for video while filming student projects in high school using a camcorder. After pursuing his business degree at UW and spending many years in corporate America, he transitioned to a career in filmmaking and hasn't looked back.