ILLUXION means illusions of light.

Video production is a blend of artistry and technicality. It is the process of capturing light on a 2D image sensor in such a way that it creates an immersive 3D experience for the viewer. Essentially, it’s an illusion.

Then why the X? Lux is Latin for light and light is at the center of our work. We use light to sculpt the contours of products, illuminate actors, and create environments that help tell a story.


It’s pronounced “il-luck-shun” and rhymes with “production”.

The Squad

Drew Hisey

Drew is our creative lead and director, with over a decade of experience working as a director, DP, and editor. His love of high-end cinematography has pushed him toward camera robotics and virtual production. 


Drew picked up filmmaking in high school when he discovered that his teachers would allow him to make videos instead of writing essays. He earned his BFA in Digital Filmmaking from the Art Institute of Seattle and went on to co-found Dystnct in 2011, where he worked until 2019 when he co-founded ILLUXION.

Pete Souphasith

Pete is our lead robot operator and motion control expert. He also works as a camera op and 1st AC.

Pete first realized his passion for video while filming student projects in high school using a camcorder. After pursuing his business degree at UW and spending many years in corporate America, he transitioned to a career in filmmaking and hasn't looked back.