SURFACE LAPTOP 4
The Microsoft Visual Design team roped us in to execute the precision live-action shots (starting at 1-minute) on our motion control robot. The production was shot in our studio with an incredible team of professionals in every department. Each shot was pre-vized by the Microsoft team, then recreated on set with the product in place.
The robot's perfectly repeatable movements allowed us to quickly run take after take, always nailing focus, until the production team captured the necessary talent action. It also allowed us to swap out laptops and run the moves again with a new size or color, so the editors could easy match cut between takes.